Intellectual Property

An understanding of intellectual property in business is important today, as a significant part of a successful business is its unique point of difference, its capability and know how, which are all comprised in its goodwill.

Protecting names, logos and business livery from pirate traders preserves the value of the business. There is quite a range of measures that can be taken to protect the intellectual property value of your business.

The list of protections is extensive. Trade marks (which can include smells and tastes), patents, designs, confidential information, trade secrets, know how, data, copyright, circuit boards, and plant variety rights are all well recognised rights and can be integral to the value of your business.